This post will take you two minutes to read, the amount of time that it takes a high school 

football recruit to change his mind.

The Twittersphere is ablaze. The Shakespearean drama also referred to as “college football recruiting” has released a new play, “A Late Spring’s Nightmare.” In case you missed it, a kid who had committed to play football for Texas A&M, decided to yank his recruitment. This move led to an A&M coaching assistant to go on a Twitter rant and eventually, that rant led to the decommitment of a second recruit.

Before we dive into the fact pattern, take a look at the subtweet that started the blaze (this is the coach’s response to the original decommitment).


Here’s a recap of last week’s events:

  • Blue chip quarterback commits to play for Washington Huskies at the age of 14
  • Blue chip quarterback decommits from Huskies and commits to Texas A&M at the age of 17
  • Blue chip player decommits from Texas A&M on May 4th (yes, he’s 17)
  • A&M position coach unleashes indirect Twitter fury over recommitment on May 4th
  • Second blue chip player decommits from Texas A&M on May 4th
  • A&M position coach issues apology on May 5th

See below for the apology:

Screen Shot 2016-05-05 at 4.28.25 PM

Whew. Take a deep breath.

First, for the definition of a ‘blue chip’, see below for Merriam-Webster’s take on the term. (Note: Pay particular attention to ‘2b’):

1a: a stock issue of high investment quality that usually pertains to a substantial well-established company and enjoys public confidence in its worth and stability; also  :  a company that offers such stocks

1b: a business or undertaking with an outstanding record or likelihood of profitability

2a: one that is outstanding: an outstandingly worthwhile or valuable property or asset

2b: an athlete rated as excellent or as an excellent prospect

Blue chippers are the prize of the recruiting bonanza. The chase for their services is the stuff that comedies are written of. In an earlier Forbes article, I zoomed in on the peculiar innovative recruiting practices of Jim Harbaugh. The process of college football recruiting is the one time in the process during which recruits yield the most leverage. Social media plays a large role in the communication tango that takes place between coaches and recruits. Here are three basic rules to remember when operating on social media.

  1. Take A Deep Breath Before you Hit Send – Social media has turned into a faucet for our streams of conciousness
  2. Don’t Fight with Trolls – Face it. They will win. They have more time than you have (hopefully).
  3. Subtweeting Will Always Go Bad – See #2. Your attempts to send a message without sending a message will always backfire. The trolls are too savvy (social media is their life).

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